The Conservation Travel Foundation was founded in 2006 by Tristan Cowley, later also a co-founder of Ultimate.Earth safaris. From the onset, the objective of the Foundation was to partner with Conservation Travel to bring about tangible, positive impacts on ecosystem conservation and on the socio-economic development of rural communities in Namibia.
Ultimate.Earth is a significant contributor to the Foundation in both finance and administration services. All safari guests, friends and partners of the company are invited to make contributions to the Foundation and its projects. Safari participants receive a Conservation Travel Foundation information booklet and a donation form in the travel documentation they receive on arrival for their safari. Foundation projects range from support for desert-adapted rhino and predator conservation projects to improved school infrastructure in rural areas.
The early efforts of the Foundation raised a mere few hundred dollars a year. It now raises, and deploys, in excess of US$ 250,000 a year for conservation and rural development projects in Namibia.